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Tap water survey finds communication is key in consumer perception of safety
Consumers who remember receiving a recent communication from their water utilities are more than three times as likely to report their water¡¯s safety has improved, according to a survey conducted by Morning Consult on behalf of the American Water Works Association (AWWA).
The May 2023 poll, called ¡°Public Perceptions of Tap Water,¡± included responses from 2,022 adults served by water utilities in the United States.
Seventy-one percent of respondents view their home¡¯s tap water as safe, which is consistent with the level measured in the June 2022 survey. Nineteen percent of all respondents indicated they felt their tap water is unsafe. One-quarter of Black respondents (23%) and Hispanic respondents (25%) report feeling their tap water is unsafe, compared to only 18% percent of White respondents.
Both Hispanic and White respondents express a four-percentage point increase since last year in reporting that the safety of their water has gotten better over the past five years. However, Hispanic respondents also expressed a five-percentage point decline since last year and 17% since June 2020 in saying the water at the faucet is safe.
¡°The one thing that¡¯s clear year-over-year from the Public Perceptions of Tap Water survey is that a utility that communicates frequently will have greater trust from its customers and in its community,¡± said AWWA CEO David LaFrance. ¡°It¡¯s also clear that trust is not equal across all demographics, so there¡¯s still work to do to assure high levels of trust with all customers. Getting there requires not only first-rate communications, but a relentless focus on providing excellent water quality and services to everyone.¡±
Further highlighting the importance of communication, those who recall receiving communication are significantly more aware of their water utility¡¯s efforts to make various improvements. Those who recall receiving communication are 36% more likely be aware of their water utility¡¯s efforts to improve water quality/clarity, as well as know their tap water meets or exceeds federal or state requirements.
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[Ãâó = AWWA( | ¼öµ¾¹° Á¶»ç °á°ú, ¼ÒºñÀÚÀÇ ¾ÈÀü ÀνĿ¡´Â Ä¿¹Â´ÏÄÉÀ̼ÇÀÌ ÇÙ½ÉÀÎ °ÍÀ¸·Î ³ªÅ¸³µ´Ù(awwa.org) ) / 2023³â 7¿ù 25ÀÏ]
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